Art Initiative (Online) Elective Course: Art and Luxury
This image shows part of a "guided tour" that Course Director Professor Pierre Guillet de Monthoux is taking participants on during the Online Course, through the Rodeo Drive Louis Vuitton Pop-Up Museum.
"Ok, what are we doing in these absurd times – a course on Luxury?!" asks Pierre Guillet de Monthoux rhetorically. "No, it is Luxury AND ART. Does that make a difference? Does the Art connection open up to a re-designing of Luxury – a re-definition of Luxury to fit our deeper human needs? Is Art pushing Luxury in the philosophical direction that helps us survive, hope and open up to life in new ways? In directions different from when Luxury is energized by Wealth? How could we make this visible?"
When contemporary art is central to economies, it gives rise to new ways of management. The course is an educational experiment in art and capitalism resourced both by art and artists and by researchers and research. What are economic actions and entrepreneurship follow the maxim Where to start: Start with art!