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Fredrik Palmberg

As a Senior Manager in Affiliate Sales & X-LOB Commercial Development at The Walt Disney Company, BSc and MSc alum, Fredrik Palmberg, is excited to work with some of the world's most beloved brands and franchises. His time at SSE inspired Fredrik to understand and define the career path he wanted to pursue.

Describe your role and what it is that you do overall and on a day-to-day basis.

I am a Senior Manager in Affiliate Sales & X-LOB Commercial Development at The Walt Disney Company, working across the Nordic and Baltic region. Working in affiliate sales means that I explore and secure distribution agreements with strategic partners for our SVOD service, Disney+, and our portfolio of family and factual TV channel. I am also responsible for growing and developing Disney’s digital businesses across all business areas including digital publishing, music, podcasts and gaming.


What drew you want to work at The Walt Disney Company?

Firstly, I have always had a genuine interest for the media and entertainment industry, both as an avid consumer of movies and TV series and professionally by the fast-paced and ever-evolving dynamics of the industry. Secondly, I wanted to work for a global company and in an international context. Working at The Walt Disney Company allows me to do all of that, and much more.


What excites you about your work?

Working with the world’s most beloved brands and franchises in new and innovative ways with smart and inspiring colleagues. There is never a dull moment at Disney!


How did your time/education at SSE help guide you to the career journey you have embarked on?

In a very specific sense, since I was provided with the opportunity of starting my career as a management trainee at the TV4 Group as a direct result of having taken the Media Management class as part of the Marketing & Media Management Master’s Programme. More broadly, my time at SSE enabled me to better understand and define what I wanted to pursue professionally.  


Following your time studying, do you have any words of wisdom or advice you would like to share with our current students?

Seek out people, companies and opportunities that you find interesting, even if it is not necessarily within the standard SSE framework. Say yes, and try different things. Finally, make the most of all the great people you will meet during your time at SSE.


What are three words that sum up your time at SSE?

Intense, fun and friends!