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Program Description

The program curriculum is designed as a two-year learning process with you at the center: drawing on your unique passions and virtues, the program will build your confidence in addressing “wicked” business challenges and your ability to lead yourself and teams during uncertain endeavors.

Based on your own personal interests and ambitions, you will be able to choose among specializations in management, marketing and business venturing. By learning and applying key concepts and theories on business creation and development, you will be ready to seize the exceptional career opportunities that this program will open to you.


Semester 1 Create the core
Build solid foundations on business creation and development. The courses in the first semester will equip you with solid knowledge and tools from diverse disciplines (management, marketing, strategy as well as accounting and finance), to be able to generate, identify and pursue new business opportunities. Courses:

Semester 2 Go deep
Choose two specializations out of the three available: 1) innovation management, 2) creative marketing, and 3) business venturing. Irrespective of which combination of courses you choose, all program participants will then go on to do an internship and conduct a real-life change management project. Choose two out of the following three specializations:

Innovation Management specialization
Innovation and business renewal (7,5 ECTS)

Creative marketing specialization
Brands and communications (7,5 ECTS)

Business venturing specialization
Entrepreneurship and opportunity (7,5 ECTS)

Plenary courses (for all students):

Internship (7,5 ECTS)
Leading change (7,5 ECTS)


Throughout the year:

Leadership Skills Track (0 ECTS)


Semester 3 Customize yourself
Enrich your individual profile by pursuing the learning opportunities that best fit your ambitions. You may broaden your knowledge by taking electives from other SSE Master programs (Finance, Economics, Accounting) or you may specialize even further on advanced management topics; or you may go to student exchange at one of our partner schools. Choose among:

Semester 4 Show your talent
Demonstrate your developed mastery of change, innovation and growth, by writing a Master thesis that advances the state-of-the-art of management and marketing research. A live module to integrate and put into action your acquired knowledge and skills will conclude your learning journey.

  • Thesis
  • Live Out-troduction Module

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