Master Program in Business & Management
Contemporary business environments are marked by continuous and rapid change. Organizations, regardless of age, size, or industry, need to identify and pursue new opportunities for value creation. Are you curious about what challenges this brings? Would you like to take an active role in creating and developing future business opportunities for such organizations?
These contexts require innovative marketing campaigns, new product development processes, transformation projects, dynamic strategies and organizations. These are fundamental means for both nascent entrepreneurial ventures and established corporations that strive to maintain their edge through ongoing renewal.
PROGRAM CONTENT AND PEDAGOGY
The MBM program is based on a live pedagogy, where most of the learning occurs through real-life projects, internships and practical experience. You will work with real challenges faced by real stakeholders, who expect sound analyses and actionable solutions. These outcomes will be achieved by putting into action the theories and methods learned in class. Running in parallel to the courses, a skills track focusing on personal and social development will nurture your ability to manage yourself and the people around you.
The core curriculum of the program builds on the academic disciplines of management and marketing. These disciplines offer vital tools for next-generation managers who need to combine creativity and innovative thinking with market analyses and communication strategies, to manage projects and drive change within and across organizations, and to integrate knowledge from different fields and social networks.