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Public defense: PhD dissertation by Tanetpong (Ned) Choungprayoon

Tanetpong (Ned) Choungprayoon from the Department of Marketing and Strategy will defend a PhD dissertation entitled “Modeling Retail Performance Through Customer Behavior: Evidence from Multiformat, Multichannel, and Platform Settings” on Sept. 3.

The opponent is Professor Lien Lamey, KU Leuven, Belgium.

The defense is a public event and takes place on Thursday, September 3, 2026, at 13:15 in room Ruben, Stockholm School of Economics, Saltmätargatan 13-17, Stockholm.

To follow the defense online, please register here.

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Library DMS Dissertation