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STOCKHOLM SCHOOL
OF ECONOMICS

European Quant Marketing Workshop

Supported by EMAC's Quantitative Marketing SIG and Center for Retailing at Stockholm School of Economics.

Next workshop

Jan-Benedict Steenkamp.png
Speaker
Jan-Benedict Steenkamp, Full Professor of Marketing at UNC Kenan-Flagler

Topic
Empirics First Research

Date and Time
December 16, 2025 @ 15:00-16:00 CET / 9:00-10:00 ET

Register here

Abstract
Empirics First (EF) research is grounded in a real-world marketing phenomenon that involves obtaining and analyzing data and producing valid marketing-relevant insights without necessarily developing or testing theory (Golder et al. 2023). The approach lends itself well to today’s environment, with newly emerging data sources and marketing phenomena that can reveal novel insights and research questions. Empirics first does not mean empirics only. The EF approach serves theory development by starting with data in novel domains, domains untethered to existing theory, or domains with multiple relevant and possibly conflicting theories. Throughout, attention is paid to the existing literature, with an eye toward generating new theory, concepts, constructs, and conceptual frameworks, as well as uncovering empirical regularities and providing guidance to marketing’s stakeholders. The Journal of Marketing has announced a special issue on EF. In this session, Prof. Steenkamp will discuss the key success factors for EF research in general and for the special issue in particular.

Target group
This workshop series aims to help Ph.D. students, junior researchers, and everyone else who is interested in doing and publishing quantitative marketing works. We cover a diverse range of topics with the intent to spark your inspiration and motivation through learning about quantitative models and methods from established scholars in the field.

How it works?

  • Two workshops are held each semester. Workshop details are distributed by e-mail. Please reach out to the organizers to be added to the mailing list.
  • All workshops are held online, with approximately 45 minutes of presentation and 15 minutes of Q&A.
  • Please pre-register through the invitation e-mail, after which you will receive a Zoom link to the corresponding workshop.
  • Feel free to spread the word to others who might be interested.

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