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Senior Advisors

SSE Business Lab invites experienced professionals to engage in the coaching of promising startups incubated at SSE Business Lab. This is an exclusive invitation to individuals in the SSE network that has accomplished outstanding success within their field.


  • SSE has a very strong network of successful alumni from all over the world with experiences that are highly valuable to startups at SSE Business Lab
  • Coaching from experienced professionals with functional expertise has been requested by startups at SSE Business Lab
  • Senior advisors will strengthen the position of SSE Business Lab as a first choice for exceptional entrepreneurs, while promoting entrepreneurship and innovation across the SSE community and the larger society


You are being asked to engage as senior advisor because you have expertise in a field or from a function that is critical for one of the incubated startups at SSE Business Lab to understand. Your deep insight is also valuable for SSE Business Lab when evaluating new startups for the incubation program.

Senior advisors commit to accepting shorter sessions on a specific, pre-communicated, topic during the time that the startup is incubated at SSE Business Lab. The sessions can be in person, on phone or in video.

I was coached by Erik Saers during my period with Insurello at SSE Business Lab. Receiving guidance and coaching from an experienced professional was an important contribution to our success in closing our first funding and winning Business Challenge 2017.
Marcus Janback
CEO and co-founder

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