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Gender congruent contexts and counter-stereotypical exemplars: Women as risk takers – 4 Dec 2019

Sreedhari Desai, Associate Professor at University of North Carolina Kenan-Flagler Business School presented her latest research at House of Innovation

About the seminar:

The stereotype that women are more risk-averse than men may influence women’s perceived fit for roles that require risk taking. We propose that this stereotype may be overstated by a propensity to examine gender differences in risk preferences in male-dominated decision contexts.  In a set of laboratory experiments and one archival study of Jeopardy! participants, we show women become more risk averse in more masculine-stereotypic decision contexts. We discuss practical and theoretical implications of our findings.

This seminar was held in collaboration with the Stockholm School of Entrepreneurship.

House of Innovation