Marketing, advertising and retail experts
With the rise of influencer marketing, AI-driven advertising, and shifting consumer behaviors, the world of retail is rapidly changing. Researchers at the Stockholm School of Economics can help put these developments and more into context.
Photo: Viktor Bystrov on Unsplash
Jonas Colliander, associate professor at the Center for Retailing, Department of Marketing and Strategy
Area of expertise:
- How people perceive and respond to marketing and political messages on social media platforms like Twitter and Instagram; how disinformation and “fake news” spreads and ways to combat it.
- Consumer responses to marketing on social media, including influencer marketing, native advertising, and e-commerce.
- Changing consumer landscape and implications for retailers; consumer behaviors in times of crisis.
Email: jonas.colliander@hhs.se
Phone: +46 (0)8 736 97 97
Language: English, Swedish
Sara Rosengren, professor at the Department of Marketing and Strategy
Area of expertise:
- Digital and sustainability transformation of retail and consumer markets.
- The rise of influencers as direct-to-consumer retailers.
- Diversity and inclusion in marketing and advertising campaigns.
Email: sara.rosengren@hhs.se
Phone: +46 (0)8 736 95 67
Language: English, Swedish
Richard Wahlund, professor at the Department of Marketing and Strategy, Director of the Center for Media and Economic Psychology
Area of expertise:
- Use of AI in digital advertising.
- Brand strategies.
- Reputation risk management, including how to avoid negative publicity.
- Consumer buying decision-making processes.
- Green housing: Willingness to pay for green aspects when buying a home.
- The psychology of pricing.
Email: Richard.Wahlund@hhs.se
Phone: +46 (0)8 736 95 80
Languages: English, Swedish
Related:
Center for Consumer Marketing
Center for Retailing
Center for Retail Studies