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Sara Rosengren is Professor of Business Administration (Marketing) and holder of the Ica Retailers' Chair in Business Administration, especially Retailing. She is also Head of Center for Retailing (CFR) and a board member of the European Advertising Academy.

Rosengren's research deals with consumer behavior, marketing communications, and retailing. All three are currently undergoing major transformations due to digitalization. Her research has been published in leading academic journals such as the Journal of Advertising, Journal of Advertising Research, Journal of Business Research, and Journal of Marketing. She is frequently invited to speak at academic institutions, industry seminars, and company get-togethers. 

Sara Rosengren has received several awards both for her research and her teaching, including for example: 

2014 "Corporate Partners Research Award" (awarded by the corporate partners at SSE)

2016 "BSc Teacher of the Year" (awarded by the students at SSE)

2016 Listed as "Supertalent, Category: Creative minds" (awarded by Swedish magazine Veckans affärer)

2017 Listed as “Most Powerful in Retail” (awarded by Swedish industry paper Market/Icanyheter)

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