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AIK, Djurgården and Hammarby Panel Discussion

On Friday, February 10th, representatives from AIK, Djurgården and Hammarby football clubs visited the Stockholm School of Economics to jointly hold a panel discussion regarding the issue of managing a sports club.

As part of the Sports & Business Week, we were joined by Markus Nilsson (Deputy CEO at Hammarby Fotboll), Filip Lundberg (Head of Sustainability at Djurgårdens IF Fotboll) and Fredrik Söderberg (Vice VD/Vice Club Director at AIK Fotboll) who held a great and fun panel discussion about the work in a hybrid organization, their expectations for the upcoming season, women's football, international collaboration, player transfers, football's strengths and challenges, as well as why club identity is part of the club's commercial success.

Sports and Business