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Tech workshop: A/B testing in practice - 3 Nov 2022

Product Analysts at Tink Jiho Moon and Tina Einsiedler gave an interactive workshop in which the participants explored how A/B testing can be used in a real business context.

The participants learned when they can and cannot use A/B testing, how to evaluate the results, and how to make decisions using the results. 

Jiho Moon and Tina Einsiedler are Product Analysts at Tink and Tina is an alumna of SSE.

Tech Initiative Development Digitalization Innovation Technology Workshop