Y - A model for structuring and focusing change processes
Anna Söderblom and Pär Mårtensson
Change can be challenging!
This applies equally whether you are leading a change process, or you are a member of an organization seeking to navigate new changes. This book is about a model - the Y model - a powerful tool for bringing about successful change by giving structure and focus to change processes.
The Y model helps you manage change projects, no matter what role you have in the process. Over the years, the Y model has proven to be very useful to many managers working through change projects in their organizations. That is why the Y model features prominently when scholars at the Stockholm School of Economics coach students in Executive MBA and other academic programs. This book describes the Y model and demonstrates how people apply it in organizations when leading change projects.
Anna Söderblom and Pär Mårtensson are teachers and researchers at the House of Innovation at the Stockholm Scool of Economics.
Price: 200 SEK + postage + VAT (6%)