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NHL & SHL Business Forum

The NHL & SHL Business Forum is co-organized by the Center for Sports & Business at the Stockholm School of Economics in collaboration with the Swedish Hockey League (SHL) and the National Hockey League (NHL). Welcome to the fall's biggest sports event held at SSE!

Welcome to the NHL & SHL Business Forum hosted at the Stockholm School of Economics on November 15, from 16.30 to 21.00, where we gather to explore the dynamic world of hockey and its potential for growth and innovation. This forum features distinguished speakers and experts, promising a culmination of insights and invaluable networking opportunities. Throughout the evening, we will explore topics encompassing sustainability, the impact of hockey on society, and even life after the adrenaline-fueled days on ice. 

Join us for this exciting evening! 

Please click here to register. 


16.30-17.00: Registration, Networking and Coffee, Compliments of Fastenal 

17.00-17.05: Welcome Address and Setting the Scene, Professor Martin Carlsson-Wall 

17.05-17.25: Impact by SHL - for People, Society and the World of Hockey, Jenny Silfverstrand, CEO of SHL

17.25-17.45: The State of Hockey is Good, David Proper, Senior Executive VP of Media and International Strategy, NHL 

17.45-18.15: Innovation and Sustainability in Hockey - Evolving and Growing the Game, Omar Mitchell, VP of Industry Growth and Sustainability, NHL / Johan Cahling, Head of Sustainable Development, SHL / Kim Martin, Head of Sports, Förlunda HC / Anna Lidström, Head of Sustainability at Spendrups 

18.15-18.45: Mingle and Networking

18.45-19.15: Life after Hockey - How to Create Meaning when the Game Adrenaline is Gone?, Louise Ziegler, Director of HR, Rögle BK / Brendan Shanahan, President, Toronto Maple Leafs / Steve Yzerman, GM, Detroit Red Wings / Bill Guerin, General Manager and President of Hockey Operations, Minnesota Wild / Rob Zepp, Director Strategic Initiatives, NHLPA 

17.15-17.30: Closing Remarks, Anders Larsson, Chairman of the Swedish Ice Hockey Federation and IIHF Council Member 

19.30-21.00: Mingle with Refreshments in the SSE Atrium

Sports and Business Sport Initiative