During 2015/2016 the center has been operating with the following research and projects.
RESEARCH
The research is cross-disciplinary, a mix of qualitative and quantitative methods and has close collaboration with practice. Furthermore, the research themes are focused on sports in the following dimensions:
Figure 3. Center for Sports and Business and reserach themes.
RESEARCH PROJECTS ON AN SPORT/INDUSTRY LEVEL
1. Industry/sports dynamics and effects on youth engagement
Researchers: Associate Professor Patric Andersson and Associate Professor Henrik Glimstedt
External collaboration: Swedish Sports Confederation (Riksidrottsförbundet)
2. Social media and arena engagement
Researcher: Dr. Christofer Laurell
External collaboration: Swedish Elite Football and A Swedish Classic.
3. Management control in professional sports – a survey of Swedish football and Swedish hockey
Researchers: Associate Professor Martin Carlsson-Wall and Associate Professor Kalle Kraus.
External collaboration: Swedish Elite Football and Swedish Hockey League.
RESEARCH PROJECTS ON AN ORGANIZATIONAL LEVEL
4. Management control in pulsating organizations
Researchers: Associate Professor Martin Carlsson-Wall and Associate Professor Kalle Kraus
External collaboration: Multiple case study with six sport event organizations in Sweden
Article published in Management Accounting Resesarch in 2016.
5. Performance management systems and the dynamic relationship between different logics
Researchers: Associate Professor Martin Carlsson-Wall, Associate Professor Kalle Kraus and Professor Martin Messner,
External collaboration: Single case study with Swedish football club.
Article published in Management Accounting Research.
6. Managing and developing corporate sponsorship relationships
Researchers: Associate Professor Martin Carlsson-Wall, Associate Professor Kalle Kraus and Assistant Professor Frida Pemer.
External collaboration: Multiple case study with six corporate sponsors, three banks and three consumer goods companies.
7. Management control during an organizational crisis – the case of Färjestad BK
Researchers: Associate Professor Martin Carlsson-Wall, Associate Professor Kalle Kraus and Assistant Professor Frida Pemer.
External collaboration: Single case study with Färjestad BK (Swedish hockey club).
RESEARCH PROJECTS ON AN INDIVIDUAL LEVEL
8. Vasaloppet – consumer motivation and consequences of consuming an active experience
Researchers: PhD student Sofie Sagfossen and PhD student StefanSzugalski.
External collaboration: Vasaloppet.
9. Physical effort – the extended effects of consumers own efforts
Researchers: PhD student Sofie Sagfossen and PhD student Stefan Szugalski.
10. Measuring talent potential – an explorative study in Swedish hockey
Researchers: Assistant Professor Pernilla Bolander, Associate Professor Martin Carlsson-Wall, Associate Professor Kalle Kraus and Professor Andreas Werr.
External collaboration: Multiple case study with four hockey clubs (SHL, highest league in Sweden).
TEACHING
MSc Thesis, BCs Thesis and CEMS Projects.
EXECUTIVE EDUCATION
Executive Eduation - Management Program for Sport Club CEOs
• During 2014 and 2015, Executive Education together with Trygghetsrådet/TRS conducted a 10-day management program for sport club CEOs in football and hockey. Program director from Executive Education was Gunnar Westling (Martin Carlsson-Wall faculty).
• In Aug 2015, a follow-up two day program was held for hockey club CEOs (Martin Carlsson-Wall and Stefan Szugalski faculty).
• In Feb 2016, a one-day joint workshop was held for Swedish football and hockey CEOs (Martin Carlsson-Wall and Christofer Laurell faculty).
Cruyff Institute - Management Program for Football Club Marketing Managers
• During 2015 and 2016, Cruyff Institute is running a 8-day management program for Football Club Marketing Managers (Martin Carlsson-Wall faculty).
Cruyff Institute - Management Diploma for Athletes (MDA)
Since 2011, Cruyff Institute has run the one-year Management Diploma for Athletes (MDA). Since the start, 5 programs have been running. The following alumni have participated. (Martin Carlsson-Wall, Kalle Kraus and Anders Richtnér faculty).
Figure 4. Center for Sports and Business, Executive Education and participating alumni.
BUSINESS DEVELOPMENT STUDENT TEAMS
We have created a platform where SSE students are recruited to support our collaborating sports in their daily operations and development areas. We have four ongoing teams working for SHL, Hockeyallsvenskan, En Svensk Klassiker and Swedish Football. All teams consist of four students, 2 male an 2 female, who work 10 hours per week individually. In total, each sport get 160 hours of student business development support each month. The recruitment is handled in collaboration with the Student Association’s Sports Committee at the Stockholm School of Economics.