”Consumers need to become more involved”
 
Says Lin Lerpold in a recent article published in Dagens Nyheter related to Greenwashing.
 
Some key take-aways of the interview are:  
 
♻️ Greenwashing is increasing and consumers need to be more sensible in understanding climate impacts.

♻️ Sustainability goes beyond climate impacts.

♻️ Consumers got smarter and value sustainability – but only because companies’ market something as “sustainable” does not necessarily mean it is sustainable.

♻️ Consumers should consult third-party reviewers such as Fairtrade Sverige and Miljömärkning Sverige AB.

♻️ Consumers should increase their knowledge about sustainability and become more active by using their purchasing power for sustainability.

If you want to read the full article (in Swedish) follow this link