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Media coverage and pandemic behaviour: Evidence from Sweden

Sweden has attracted a lot of interest as one of few countries that did not impose mandatory lockdowns or curfews in response to the Covid-19 pandemic. New research studies show local Swedish media in this environment affect individual behavior. Read the latest SITE working paper where researchers Marcel Garz (Jönköping University) and Maiting Zhuang (SITE), investigate the effects of media coverage on compliance with public health recommendations during the Covid-19 pandemic in Sweden.

Media coverage and pandemic behaviour: Evidence from Sweden

Authors: Marcel Garz & Maiting Zhuang

Abstract

We study the effect of media coverage on individual behaviour during a public health crisis. For this purpose, we collect a unique dataset of 200,000 newspaper articles about the Covid-19 pandemic from Sweden - one of the few countries that did not impose mandatory lockdowns or curfews. We show that mentions of Covid-19 significantly lowered the number of visits to workplaces and retail and recreation areas, while increasing the duration of stays in residential locations. Using two different identification strategies, we show that these effects are causal. The impacts are largest when Covid-19 news stories are more locally relevant, more visible and more factual. We find larger behavioural effects for articles that reference crisis managers (as opposed to medical experts) and contain explicit public health advice. These results have wider implications for the design of public communications and the value of the local media.

Photo by Jeppe Gustafsson, Shutterstock.com

SITE Behavioral economics COVID-19 Digitalization Economics Publication Working paper