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Nenonen, Suvi

Affiliated Researcher
SSE Institute for Research (SIR)

Suvi Nenonen joined the Department of Marketing and Strategy as a full Professor on 1st August 2022. Her previous position was a full Professor of Strategic Marketing at the University of Auckland Business School in New Zealand. While in Auckland, Suvi served as served as the Director of the Graduate School of Management in 2017-19. Prior to entering academia full time, Suvi worked as a strategy consultant to major European companies in several industries such as financial services, manufacturing, healthcare, construction, utility, telecommunications, fast-moving consumer goods industries, and non-profit organizations.

Suvi has been teaching in MBA and other postgraduate programs for more than a decade. She has also been involved in several executive education initiatives in Europe, the Middle East, and Australasia for firms such as ABB, AstraZeneca, Nordea, Gjensidige, and Fletcher Building. Suvi has designed and led several large business development programs ranging from applied research consortium projects to executive education programs. In 2013, students at the Hanken School of Economics (Finland) voted Suvi Teacher of the Year.

Suvi has published extensively in the top marketing and management journals, such as Journal of the Academy of Marketing Science, Journal of Business Research, European Journal of Marketing, Industrial Marketing Management, Marketing Theory, and British Journal of Management. In 2013, she received the prestigious Marsden Fund grant from the Royal Society of New Zealand. In 2015 and 2018, Suvi received the Research Excellence Awards for Research Relevance (2015) and Strategic Impact (2018) at the University of Auckland Business School. She is an Associate Editor for Marketing Theory and a member of three further editorial boards.

Suvi is passionate about building bridges over the academia-practice gap. Her managerial book Designing Markets: Are you Market Driven or Market Driving (with professor Kaj Storbacka) was awarded the prize for the best Finnish business book in 2009-2010. Their latest book, SMASH: Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth, was one of the five finalists for the 2019 Best Book of the Year Award by European Academy of Management.