Exploring Generative AI and Prompt Design at Accenture

The session was led by Dan Gemvall, AI LLM Technology Architecture Associate Manager, together with Josefin Clemedtson, Retail Consultant at Accenture, who introduced students to how generative AI tools are applied in professional contexts.

Prior to the workshop, students began by working hands-on with prompt design, defining elements such as target audience, key priorities, themes, entities to track, and relevant information sources. The prompts were then reviewed and refined through feedback and fine-tuning. During the workshop, Dan presented key insights and facilitated discussions on the evolving role of AI, its implications for businesses and individuals, and how AI tools can be implemented both professionally and in everyday life

Thanks to Dan and Josefin for introducing the students to this forefront experimental studio and the skills challenging workshop!

Alexander Rubin, Key Account Manager, Accenture Retail Club 2025/26