The Cay Collective journey & beyond

The visit began with a tour of the SSE Business Lab led by the two founders and SSE Retail Management alumni, Natalie Navia and Johanna Gauffin. This was followed by an in-depth presentation about Cay Collective's journey, showcasing the dedication and passion both founders have poured into the company.

The students then took part in a case exercise where they evaluated four different creators on the platform and discussed strategies to support their growth. With the unique advantage of having the founders present, the students were able to ask questions, present their ideas, and engage in insightful discussions.

Thank you, Natalie and Johanna, for taking the time to meet us and for sharing such valuable insights!

Axel Almersson, Key Account Manager, Circular Impact Retail Club 2025/26.