Tech seminar | Is there fairness in AI? - 14 Oct 2025
Artificial intelligence (AI) is often presented as either a solution to human bias or the cause of new discrimination. But the real challenge for businesses goes deeper: What does it actually mean to be fair? In this Tech Seminar, we’ll move beyond abstract debates to explore how organizations engage with AI technologies to put fairness in practice. Rather than determining whether AI is “fair,” we’ll focus on the dilemmas that arise when different groups bring competing values to the table, and how we can settle these tensions in practice.
Elmira van den Broek
Assistant Professor at SSE House of Innovation
Elmira van den Broek is an Assistant Professor at the Stockholm School of Economics, House of Innovation. She holds a Ph.D. from Vrije Universiteit, KIN Center for Digital Innovation with a focus on artificial intelligence (AI) and work. During her doctoral studies, she was a visiting scholar at New York University, Stern School of Business.
Her research interest lies in the intersection of the fields of technology, work, and organizations. Specifically, she explores the implications of emerging technologies such as AI for work and organizing. Her research is primarily characterized by qualitative, ethnographic methods and a practice approach to understanding how new technologies shape knowledge work, ethical decision-making, and occupations in organizations.