Sport / Author Talk with Olof Lundh

As part of the Student Committee IDU's Sports & Business Week, we invite you to a combined Sport / Author Talk with Olof Lundh, where he will discuss the key revelations from his book The Last Campfire. The conversation will explore why the face for sports media rights has intensified, how this transformation affects fans and clubs, and what it means for the future of sports consumption.

Starttid: 2026-02-10 at 12:15

Sluttid: 2026-02-10 at 13:00

Plats: Ragnar

The Last Campfire is a reported, investigative account of how televised sports - starting with the breakthrough of TV in Sweden after the 1958 FIFA World Cup - has evolved into today's fragmented landscape of streaming services. Lundh argues that live sport may be the last remaining shared experience in an otherwise splintered media world.

The book examines how the Nordic region has become one of the world's hottest markets for sports media rights, marked by multi-billion-dollar deals, fierce competition between broadcasters and platforms, and soaring revenues for leagues, federations, and agents. At the same time, consumer costs continue to rise - everything is available to watch, but at an increasing price.

Olof Lundh is a journalist at TV4, editor-in-chief and columnist at Fotbollskanalen, and a columnist on sports and business for Dagens Industri. He also hosts his own podcast. His accolades include Sports Journalist of the Year (2015), and the Per Wendel Award for News Journalist of the Year (2016), and he has been both host and nominee at the Stora Journalistpriset.

Art Initiative Sports and Business