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Strategic reorientation: untapping your hidden innovation potential - 25 May 2020

To take the initiative in creating tomorrow’s opportunities, companies should look inside themselves to find their hidden innovation potential. The source of new businesses is a firm’s already existing know-how, ways of working, partnerships and data.

The Corona crisis drastically and rapidly transformed the business landscape. We already see dramatic effects in retail and travel, for example. 

In this turbulent time, it is important not to lose the long-term perspective and to dare to invest in tomorrow’s business. In order to gain an advantage, companies need to innovate. Those who seize the opportunities the crisis brings will get ahead.

The webinar provided the participants with insights on how to uncover their hidden innovation potential, in order to create new sustainable business ideas and making them a reality.

  • We discussed why innovation is important now
  • We continued with defining what is the hidden potential
  • We addressed how to explore it at a low cost – low-risk way

This webinar was a joint effort by the Stockholm School of Economics House of Innovation and Executive Education