Marketing Master Class with Tina Rolén, CMO at Fjällräven
Welcome to the inaugural session of the Marketing Master Class lecture series. This guest lecture series is designed to inspire students about the opportunities within marketing and to bring together students, alumni, and faculty for engaging conversations around contemporary marketing trends, innovations, and strategies.
Starttid:
2025-11-06 at 12:00
Sluttid:
2025-11-06 at 13:00
Plats:
Ragnar, Sveavägen 65
Date: Wednesday, November 6
Time: 12:00–13:00
Location: Ragnar
Organizer: Department of Marketing and Strategy
Lunch will be provided
Building brands that move. Literally.
In this guest lecture, Tina Rolén, Chief Marketing Officer at Fjällräven, will share how sports and outdoor brands like Fjällräven, Vans, H&M Move and Peak Performance have taught her that the real advantage in building successful brands lies in identifying the core of the brand, understanding the cultural context in which it lives, and turning it into meaningful experiences.
Please note that registration is required to attend and to reserve lunch.
Registration link: https://forms.office.com/e/Bfw5FydEs0?origin=lprLink