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Global Sports - when dreams and dark sides collide

Welcome to a joint alumni event between the ESSEC Business School, the Stockholm School of Economics and the WHU Otto Beisheim School of Management, in collaboration with the Germany SSE Alumni Hub.

On Wednesday December 7 between 18.00-19.00 we invite you to a digital event where the directors for the respective Sports and Business/Sports Management Research Centers share their views on global sports.

Global sports is an industry with an annual turnover of about 500 billion euros and an annual growth of 4-6%, which already represents about 1% of global GDP. However, as can be seen with the Qatar World Cup and the LIV Golf Tour, this growth comes with both dreams and dark sides.

In this online session, we will talk about the interconnections between profit, passion and politics from different perspectives and how the future of sports might evolve for athletes, sports consumers and managers driven by technological, business and social change.

 

REGISTER HERE

 

If you have any questions, please contact SSE Alumni Office, via alumni@hhs.se.

 

 

Alumni