On Friday, March 21, the Swedish Olympic Academy hosted its first Open Friday on the theme Elite Performance & Balance – Take Care of Yourself.

At Allsvenskan's annual kick-off event, Martin Carlsson-Wall posed a question that momentarily silenced the room: What does Sweden actually want from its football?

Together with MDA alumni, current MDA students, program contributors from over the years, and distinguished guest speakers, the Center for Sports & Business celebrated the 10th program year of the Management Diploma for Athletes (MDA).

The SSE Art and Sport Initiative hosted an exciting combo event, bringing together legendary Swedish sports journalist Lasse Kinch, award-winning director and cinematographer Måns Månsson, and SSE alumnus and producer Johan Kleberg.

The Center for Sports & Business Partner Day brought together key voices to discuss the professionalization of Swedish sport and the growing need for skills development in administration, elected representatives, and nomination committees.

This crucial question was at the center of yesterday’s digital seminar, organized by the Center for Sports and Business in collaboration with the Swedish Sports Confederation.

For those with a sports background or experience in the Armed Forces who want to maximize their potential in their current career while preparing for the future

New art at SSE. The Göteborg based artist Klas Barbrosson is exhibiting his triptych SNETT/INÅT/BAKÅT (terrorboll), 2025, in Stockholm in a collaboration between Stockholm Konst, Svenska Brasserier and Art Initiative. One football (SNETT) has landed outside SSE, one at Sergels torg and one at Café Klotet on Södermalm. This is the first half of the game, runs until May. Then the sculptures move to Luleå for the second half.

The second edition of the European Sports Business Program went live with its first module in Dusseldorf, Germany, this week.

The Center for Sports & Business (CSB) recently participated in the Arctic Game Dev Conference in Umeå, a significant event dedicated to fostering collaboration in the gaming industry among developers, publishers, and investors.