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What can elite sports teach us about leadership and life after competition?

And how do elite athletes successfully transition into the business world?

Today, SSE students with a sporting background had the opportunity to meet Joakim Eriksson - former professional ice hockey player and Sports Director at DIF Hockey, now working at SEB. 

As an SSE alumnus, Joakim shared valuable reflections on managing a dual career in elite sports alongside studies, as well as his transition into the corporate world. He emphasized the importance of building meaningful relationships and continuously asking "why?" - a mindset that drives both effective leadership and personal development. 

Sports and Business