As sport’s role expands beyond competition, a key question arises: how can it be leveraged to drive positive societal impact?

As the sports industry faces rapid transformation, the European Sports Business Program (ESBP) brings together leading institutions and professionals to shape its future through strategy and collaboration.

To kick off Sport & Business Week, IDU hosted an AI Salon, creating a platform for entrepreneurs and professionals to collaborate and exchange ideas. The result? Honest dialogue, lively discussions, and seeds planted for future innovation.

What happens when a sport becomes more commercialized and globalized? How does it affect its culture and local communities? These and many other questions were explored when Olof Lundh discussed his book "Den sista lägerelden" at the Stockholm School of Economics.

How do we handle challenging transitions from one chapter of life to another - and what can such moments teach us? During a Sport Talk with Anna Stenberg, we gained valuable insights into this question and many more.

What happens when world-class athletes step off the podium and into the corporate arena? At the latest MDA Sport Talk hosted by the Center for Sports & Business at the Stockholm School of Economics, elite performers shared how the mindset forged in sport translates into leadership, entrepreneurship, and long-term success beyond competition. The afternoon combined personal insights from world-class athletes with strategic perspectives on navigating today's most pressing corporate challenges.

3 Modules l 3 Leading Business Schools l 3 European Cities l 1 Leadership Program for Future Sports Business Decision-Makers

What happens when top performers from different worlds come together?

Sport is not on the sidelines of change - it is at the very center of it.

Yesterday, SSE Sport Initiative, SSE Art Initiative, and the SSE Center for Security and Resilience hosted a lunch lecture with journalist and author Martin Gelin on soft power - the ability to build influence through attraction rather than coercion.