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Mentors and coaches

Meet the current and previous mentors and coaches involved in Activate and Incubate.

Mentors of the SSE Business Lab Mentorship Program support and help our startup members with the development of their company on an ongoing basis. Mentors are mainly entrepreneurs with extensive experience in starting, running and scaling startups; experienced in supporting startups during times of growth and expansion; or successful professionals with experience in business development.

Coaches support our startup members on a regular basis with their current needs, goals and challenges. The coaches are experienced entrepreneurs and executives active in the business sector. If you are interested in supporting startups at SSE Business Lab through mentoring or coaching, you can fill out the survey below.



Mitalee Kotak CEO, Hudiksvalls Näringslivsbolag
Monika Ocieczek Product Lead, Primer
Arno Smit Head of Product, FundedByMe
Axel Jacobsson Founder, Madden Analytics AB
Patrick Mesterton Co-founder & CEO, Epicenter
Fei Fang Global Social Media Manager, Voi
Anton Johansson CEO & Founder, Grebban
Anna Nordell-Westling CMO & Co-founder, Sana Labs
Maria Forssén Manager, Stockholm Beauty Week
Patrik Lundström CEO, re:newcell
Victoria Senkpiel Head of Concept Development, Voice Norge AS
Stefan Jakélius CEO & Managing Partner, ADECT AB
Jessica Rameau Chairperson of the Board, Wellstreet
Gerard de Bourbon CEO, INL International Nanotechnology Laboratory
Jonas Meerits Independent Advisor & Investor
Estelle Westling Founder & COO, Grace.health
Martin Randel Co-founder, Vitamin Well
Fredrik Schöön Advisor
Adam Jafer Co-founder & Tech Lead, Voi
Philip Marthinsen Founder/Board Member ASKET, TWOTWO, Plei, ClimateView
Faraz Hashemzadeh Head of Analytics, Avanza
Jesper Adeberg Founding Partner, Walk The Room
Karin Ekroth Corporate Communications & Sustainability, The Absolut Company
Sebastian Norling Co-founder & CTO, DPOrganizer
Randy Cottin Country Manager, DrSmile
Tomas Jenneborg CEO, wec360
Carl Leskinen Co-founder & CEO, Burt Intelligence
Pim Holfve CEO, Avalanche Studios
Patrik Adamson Co-founder & CEO, Lysa
Lelle Cryssanthander Enterprise Account Executive, ServiceNow
Marcus Rosenberg Founder, Stratægi
Rickard Klappe Norregårdh Founder, Hyper One
Khurram Jamil Strategic Initiatives, Area9
Anna Ljungbergh Investor, The Fit
Yoland Moutama
Patrik Buckau Co-founder & CTO, Warpin Media
Tove Toll Co-founder, CarePlatform
Max Friberg Co-founder & CEO, Inex One
Johan Hunter Oja Head of Business Strategy, Min Doktor
Fredrik Östgren CEO, Hubert


Donna Hanafi Product Manager, Lassie
Vahid Toosi Founder, PUGZ, Femme Boost, PlayPark
Linnéa Kornehed Falck Co-founder & CMO, Einride
Louise Hagen Lindéngruppen
Dariush Ghatan Partner, Pivot
Rosie Kropp Strategic Advisor, Consultant & Executive Coach, Lavandel
Gustav Rydstedt VP Engineering, Busuu
Sophie Hedestad CMO, Netigate
Lin Gong-Deutschmann Co-founder & Partner, L&R Holding GmbH
André Rhodin Managing Director, Nordic Head of Growth, BNP Paribas
Alf Thiel Metelius Partner, Stella Capital
Julie Despraz CEO, Delti
Anna Felländer Founder and President, AI Sustainability Center
Björn Öste Co-founder, Oatly