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Storytelling at Accenture

Agneta Björnsjö, Global Research Lead at Accenture SONG, delivered an insightful presentation on the pivotal role of storytelling in effective communication.

Agneta highlighted the essential elements that make stories compelling: a central character who resonates with the audience, the development of tension that builds interest, and a resolution that resolves the narrative's conflicts. Björnsjö emphasized how these components work together to deeply engage the audience and create a resonant experience wherafter the students applied the learnings themselves in making creative business pitches.

Thank you Agneta for a great workshop!

William Yng, Key Account Manger, Accenture Retail Club

CFR Retail Retail Club