IKEA´s tackling of the COVID-19 crisis at a national level
Reza Shomali, Country Business Development and Transformation Manager at IKEA, held a presentation about IKEA and the current situation of their business. He talked about IKEA's strategies used when approaching the COVID-19 crises and how the crises has affected both the IKEA world and the retail industry in general. The lecture ended with an interesting and insightfull discussion where students had the chance to engage, ask questions and interact with the speaker.
Ana Desnica, Key Account Manager, IKEA´s Retail Club