Go to main navigation Navigation menu Skip navigation Home page Search

Retail Days 2024

Embrace the opportunity to interact with some of the biggest retail companies in Sweden on Campus April 15-18. There will guest lectures and an interactive fair open for all students at SSE.

About Retail Days

The Retail Days are organized by a team of students in the BSc program in Retail Management at the Stockholm School of Economics. It's an annual event that aims to connect all the students at SSE with the industry and the retail companies that the Retail Management program and Center for Retailing are collaborating with. 

Updates and contact

Instagram Official logo.png

Participating companies

Participating-companies-Retail-Days-2024 (2).png.jpg

Program overview

Monday April 15
ICA Lunch Lecture
Retail Innovation - The ICA Paket Service
12:00-13:00 (Room Ruben)

ICA Paket has been called the biggest news in Swedish e-commerce 2023. Welcome to an exciting overview on ICA's innovation hub and why ICA is launching a new disruptive offering in the package market: ICA Paket.

Speaker: Lotta Wollentz, Business Area Manager, ICA Paket


Tuesday April 16
Accenture Lunch Lecture
Innovation - The New Age of Retailing

12:00-13:00 (Room Ruben)

Listen to the latest innovations within retailing.

Speaker: Agneta Björnsjö, Global Research lead for Accenture Song


Wednesday April 17
Axel Johnson Lunch Lecture
AI - A Forward-looking glimpse into the next 2-5 years
12:00-13:00 (Room Ruben)

Welcome to an exploration of Generative AI’s potential, a showcasing of Axel Johnson's visionary perspective, Axfood’s innovative initiatives since 2017, and a forward looking glimpse into the next 2-5 years.

Speaker: Ludvig Strand, Emerging Tech & AI, Axel Johnson


Thursday April 18
Retail Day
12:00-16:00 (Atrium, Sveavägen 65)

The Retail Dinner (The Terrace room)

Theme 2024
â–ºInnovation in changing Retail Environments

The retail landscape is constantly changing and retailers are forced to find new ways of creating value. This will be a week of opportunities to learn how retailers thrive trough innovation in times of change and how they shape the future of commerce.

CFR Innovation Retail Fair Get together