The students in Axel Johnson Retail Club were asked to come up with a marketing plan for a company aiming to broaden its customer base.

Swedish Match retail club had a workshop about product marketing.

Swedish Match had a theme lecture regarding Trade Marketing.

New research reveals the complex process by which digital healthcare platforms gain legitimacy and acceptance in highly regulated sectors like healthcare. The study, published in Technovation,...

New research reveals that older adults use digital healthcare platforms (DHPs) in unique ways compared to younger individuals, highlighting significant behavioral differences. Published in the IEEE...

A collaborative process based on synthesis helps teams align on new strategic visions, enhancing idea integration and emotional engagement. Published in Innovation: Organization & Management, the...

How did people around the world respond to public health guidelines during the early stages of the COVID-19 pandemic? A study published in Scientific Data explores this by analyzing data from over...

Roberto Verganti, professor and thought leader in leadership and innovation, will be awarded an honorary doctorate by the University of Vaasa during their conferment ceremony in September 2024....

ICA Retail Club had a workshop about how the company can leverage and highlight its local assortment in four different store formats and in four varying geographic locations.

Clas Ohlson held a workshop about their efforts in Sustainability at Center for Retailing.