We want to advance sustainable markets together with decision-makers

Misum's mission is to generate rigorous knowledge on sustainable markets that can be used by CEOs, managers, politicians, consumers and other societal actors to become active parts in a sustainability transition. Almost all governments, high-level international political committees and business executives have repeatedly acknowledged the urgent need to achieve the SDGs, but the follow-up on the manifold ambitions is poor. Our objective is therefore to have an ongoing dialogue about the practical implications of science-based targets for different actors, and to provide benchmarks and frameworks for orientation based on their major challenges.