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Betting, Gambling & Odds

The power of momentum: An analysis of momentum extremes within sports betting (BSc)

Carl Hellman (2022)

Abstract: In this paper, I examine 20862 betting contracts within the sport of soccer for the last decade within 5 major leagues. I perform tests of pricing anomalies for different instances of momentum by using sports betting as a laboratory environment. I find evidence of overreaction within the general price movements and for standard momentum portfolios. I do not find sufficient evidence to conclude the economic magnitude of momentum extremes, which could be explained by the characteristics of the chosen dataset.

 

Does information have an impact on gambling consumers? An empirical study on how the format of information about odds influences the decision-making process of gambling consumers (BSc)

Elias Enhav & Jacob Alexandre (2015)

Abstract: Humans have for a long time engaged in different forms of betting and gambling. Until recently, this commercialized market has grown to be a billion-dollar industry with a serious impact on people's everyday lives. In this, one may draw parallels that store environment and internet pages work in the same manner; namely, to bring the consumer to as many and large purchases as possible, in this case, on betting that includes odds. Previous research has shown that consumers have difficulty in assessing probabilities correctly and especially in betting situations. It has been shown that presentation of probabilities in the form of frequencies can reduce the cognitive biases that consumers commit and lead to so-called rational decision making. This study aims to, through a computerized experiment, empirically investigate whether the presentation of what odds mean affects game-consumers' decisions regarding betting on sports games. With the help of an experiment, this study found empirical support that information formats in connection with odds make consumers arrive at better decisions.

 

Inertia Among Major Nordic Betting Operators (BSc)

Oskar Fröberg & Birger Myrberg (2014)

Abstract: Inertia is often described as an unavoidable state that organizations reach when they grow to a certain size. Theorists present a number of different phenomena, which together create the foundation for inertia. This study deals with the apparent resistance that appears among the large Nordic betting companies with regard to establishment on the electronic sports (eSports) market. The analysis is based on how the old phenomenon of inertia takes place in young and seemingly flexible industries. This area has received limited coverage in current theory on inertia. The analysis leads to two new contributions to the current theory, among other things. Firstly, a new model presents the obstacles and underlying factors that companies face with regard to strategic inertia. Secondly, a new concept is presented, relative inertia, which explains inertia with regard to the rate of change in industries. The results of the study clearly show the presence of inertia and its underlying factors among the studied organizations. The hope and purpose of this thesis is to contribute to current research by creating a foundation for the analysis of inertia in the new generation of Internet-based companies.

 

Inertia Among Major Nordic Betting Operators (BSc)

Oskar Fröberg & Birger Myrberg (2014)

Abstract: Inertia is often described as an unavoidable state that organizations reach when they grow to a certain size. Theorists present a number of different phenomena, which together create the foundation for inertia. This study deals with the apparent resistance that appears among the large Nordic betting companies with regard to entering the electronic sports (eSports) market. The analysis is based on how the old phenomenon of inertia takes place in young and seemingly flexible industries. This area has received limited coverage in current theory on inertia. The analysis leads to two new contributions to the current theory, among other things. Firstly, a new model presents the obstacles and underlying factors that companies face with regard to strategic inertia. Secondly, a new concept is presented, relative inertia, which explains inertia with regard to the rate of change in industries. The results of the study clearly show the presence of inertia and its underlying factors among the studied organizations. The hope and purpose of this thesis is to contribute to current research by creating a foundation for the analysis of inertia in the new generation of Internet based companies.