Custom Programs – Leadership training for the future of sports and the sports business
The Center for Sports and Business (CSB) at the Stockholm School of Economics offers tailor-made leadership and development programs for partner organizations looking to stay at the forefront of the sports ecosystem – commercially, strategically, and in terms of values.
What is a CSB Executive Education Program?
An Executive Education program is a customized training initiative based on your organization’s specific needs, goals, and challenges. The program is led by researchers from the Stockholm School of Economics and features guest speakers from leading roles in sports, business, and civil society.
Possible Program Content:
- Finance
- Commercial strategy and business development in sports
- The role of sport in society: policy, legitimacy, and impact
- Sponsorship and activation – measurable effect
- Data, digitalization, and audience engagement
- Values-based leadership and sustainability
- Case-based learning built around your own challenges
Who is it for?
- Federations, clubs, leagues
- Sponsors, event companies, media partners
- Municipal sports directors or arena operators
- Boards and executive teams
Format & Structure
- Needs-based design
- Modular format: 2-day sessions spread throughout the year
- Delivered on-site, at SSE, or digitally
- Opportunity for joint programs across multiple partners
What You Get:
- Direct access to CSB’s expertise and research
- Deeper understanding of the external landscape and emerging opportunities
- Practical tools, frameworks, and dialogue
- A shared language within your organization to navigate the future
Session from the custom program "Hållbar Klubbutveckling" in 2025