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MEET THE PATRONS: DADA FOR THE SWISS NATIONAL BANK

SSE Art Initiative is honored to introduce a global leader on bridging Art and Business - Cynthia Odier, founding Director of Flux Laboratory, Geneva Switzerland
In 2003 Cynthia, together with her husband Patrick Odier of the Lombard Odier Bank, created the FLUXUM FOUNDATION to support production and training in dance and performance art. 2003 FLUX LABORATORY was inaugurated in Carouge; Geneva. It has since evolved into a unique hub for the art world to hybridize with the worlds of business and finance. Cynthia Odier is a bold patron/pioneer breaking down the barriers between art and business through supporting top-quality experimental projects. Under her engaged leadership FLUX LABORATORY offers a co-working space where entrepreneurs can immerse themselves in the world of creativity, and artists can learn about business approaches.

With over 400 performances in 15 years, including Homage to Isadora Duncan, dance routines choreographed by Merce Cunningham, performances by John Giorno, Trans Warhol Opera, Tell Me Swiss Performance at the Shanghai Expo 2010, Jan Fabre, DADA 100 in collaboration with the Cabaret Voltaire, Roman Signer, the FLUXUM FOUNDATION and the FLUX LABORATORY have brought together top leaders of the scientific, political, and business sectors, while providing budding innovators with a platform for encouraging new ideas and creativity through art. For more, please visit the Flux Laboratory homepage: 
www.fluxlaboratory.com/en

For more information contact robert.stasinski@hhs.se, M +46 707 83 09 59

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