Pia joined Axel Johnson in 2014. She was formerly the CEO and joint owner of Samsari, and a partner and joint owner of Novare Human Capital. Pia began her career at BTS Group, where she held various positions over a period of 14 years, most recently as Global Partner and Head of BTS Europe. Pia holds a degree in business administration from Uppsala University.
Pia is the chairman of Mitt Liv and director of Åhléns, Novax, Hyper Island, DIB Services and Strax.