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Announcement of Best Company Project 2021

Winning project report: "The Use of AI and AR technologies in IKEA".


Alexander Wallenberg
Eden Lev
Sara Hawat
Ana Desnica
Nina Kolomiiets

I think the project is a great blend of academic work, where the project group have planned and conducted three different studies to investigate how AI and AR technologies can be utilized as means to further improve the customer experience. Using insights from the three studies: an analysis of competitors, qualitative interviews with customers and a quantitative survey, have enabled the group to dig deep into the topic and present useful perspectives and suggestions.
Sara Melén Hånell
CFR faculty project supervisor

About the Company Project in the Retail Management program

The purpose of the company project is to create value for the company and for the students. The company may use the project to get information related to an important issue. It gives the company an opportunity to also get a deeper understanding of student competencies and to identify talent as future employees. The students get relevant experience in planning, executing, and presenting a project, an opportunity to bridge theory and practice and (potentially) insight into one aspect of the company's business.

CFR Retail Retail Club Award