Katja Einola's research on AI and working life receives award
27 October, 2025
Associate Professor Katja Einola's research on AI and working life has been recognized with a prize from the Swedish Association of Human Resources Management!
Together with her co-author Assistant Professor Violetta Khoreva (Hanken School of Economics), Einola has investigated how AI implementations reshape jobs, roles, and relationships in complex ways.
In her own words:
- AI and people co-exist and co-evolve: many jobs become hybrid rather than simply “replaced.
- Different groups experience AI differently: managers may be excited, employees frustrated.
- Anthropomorphising AI affects emotions and workplace dynamics in surprising ways.
- People and especially upper management should become more curious and engaged with technology to shape how it works in practice.
- Blind tech optimism causes trouble: adoption takes time, trial and error, attention, and careful change management.
To read the full statement (in Swedish) from the jury, click here.