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How to meet Gen Z through a PR-campaign at Bemz

The students in E-commerce Retail Club visited the Bemz' showroom in Stockholm for a workshop on reaching a new target group.

E-commerce Retail Club was invited to the custom design cover company Bemz' showroom on Odengatan to learn more about the company and discuss challenges they are currently facing. Company representatives presented the students with a case to construct a PR-Campaign to reach Gen Z, an audience they had not yet been able to reach in the wanted magnitude.

In groups of four, students gathered for 40 minutes to brainstorm creative ideas which were later pitched in front of the company. Ideas consisted among many things of influencer marketing, TikTok, pop ups, and competitions.  

Special thanks to CFO Carl Beijer, CCO Annie Karlsson, and CIO Pouria Loghmani for having us and providing an insightful learning experience.

Christoffer Juvas, Key Account Manager, E-commerce Retail Club

CFR Retail Retail Club