ECO products at ICA
Louise Nilsson, Business Head of Product Development Dry Food & Near Food at ICA Gruppen, together with Love Hemberg, Head of Product Development Fresh Food, held a presentation about ICA's initiatives and knowledge about eco friendly products.
They asked the students about the main obstacle for people not choosing eco-friendly products and suggested solutions to these concerns. The main points brought up in the workshop were, improvements in marketing, importance of lower prices and the knowledge gap existing with eco products.
Adriana Palomino, Key Account Manager, ICA Retail Club