Lina Klockare, Manager at Accenture, hosted a workshop on Retail with a purpose.

The focus of her presentation lied on achieving successful business operations by meeting the growing customer expectations. Company giants as Amazon can offer certain benefits to their customers due to their size and infrastructure. However, other companies can stay competitive if their offering manages to fulfil the needs of their customers. Lina elaborated on how companies can do that and added examples from the wide spectrum of current business innovations. The retail landscape is changing rapidly, and companies need to identify ways to provide upper-lever customer experience.

Afterwards, four discussion groups were formed that were facilitated by a representative from Accenture. With the help of the Design Thinking approach students came up with innovative ideas that could enhance the customer experience at different points of customer journey.

Diana Yanesová, Key Account Manager, Accenture’s Retail Club