New Product Launch and Retailer Sell-In with Coca-Cola European Partners
Nils Nybonde, Senior Business Insights Manager at CCEP, hosted a digital workshop for the retail club. The students were introduced to a new product (Monster Loco Mango 4pack) along with Nielson Data for the energy drink sector. Students were then split into teams to work on a pitch for the product, focusing on key areas such as price recommendation, activation ideas to drive sales, and insights based arguments that would convince retailers to list the product. The teams then presented their ideas to CCEP’s own panel of experts. Club members were then provided with valuable feedback as to how to improve their suggestions and focus areas!
Andi Jernberg, Key Account Manger, CCEP Retail Club