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Healthcare platforms need new strategies for success

New research published in the MIT Sloan Management Review suggests health care platforms need unique strategies, distinct from those of traditional digital platforms, to thrive. This study underscores the importance of integration over replacement and highlights the necessity for tailored approaches in the health care sector.

Redefining digital health care approaches

This research tackles the challenges faced by digital health care platforms, which differ significantly from their counterparts in other industries. These platforms must not only coexist with but also enhance traditional health care services, necessitating a focus on niche markets and data-driven scaling. Unlike the centralized control seen in other tech realms, health care platforms should adopt a more distributed governance approach.

“Digital health care platforms are not just tools; they are gateways to a more personalized and efficient health care system.” — Anna Essén

Key research findings:

  • Healthcare platforms must diverge from general digital practices, focusing more on integration with existing healthcare services.
  • The adoption and effectiveness of healthcare platforms hinge on their ability to learn from and utilize user data.
  • Distributed governance and proactive regulatory engagement are crucial for the success of healthcare platforms.

Shaping the future through digital health

The study suggests a significant shift in how digital platforms could revolutionize health care by improving accessibility, affordability, and effectiveness. However, it also calls for further research to fully understand and harness digital health platforms' potential, indicating a promising yet challenging road ahead.

Meet the researchers:

  • Marcus Holgersson: Industrial Management and Economics, Chalmers University of Technology, Sweden.
  • Joakim Björkdahl: Strategic Management and Innovation, Chalmers University of Technology, Sweden.
  • Anna Essén: House of Innovation, Stockholm School of Economics, Sweden.
  • Johan Frishammar: Entrepreneurship and Innovation, Luleå University of Technology, Sweden.


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