Marketing Analytics workshop with Prof. Bruce Hardie (LBS)
Prof. Hardie also shared his perspective on doing research with managerial and educational impacts. Some pieces of advice to his younger self (that we may also learn from): read widely, invest in your maths/analytics skills, collaborate with researchers who complement you, and read widely.
This session is part of the “CFR Quant Marketing workshop” series which aims to demystify quant marketing, connect experienced quant researchers and PhD students/young scholars, and contribute to strengthening our quant community.
About the speaker
Prof. Bruce Hardie is Professor of Marketing at London Business School. He holds B.Com and M.Com degrees from the University of Auckland (New Zealand), and MA and PhD degrees from the University of Pennsylvania. His research focuses on CLV, CRM, marketing mix, brand choice, among other exciting topics using data-driven analytical tools (yes, he is the Hardie in the well-known Fader-Hardie model). Besides publishing in top marketing, operational research, and statistical journals, he is interested in developing easy-to-implement models that aid non-technical decision-makers to perform better customer analysis.