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Module 2: Innovation and Creative Imagination in a Hybrid World

This module addressed the human side of Hybridity, with a particular focus on processes and phenomena that are thought of as human in essence, such as imaginative creativity, as well as the need for psychological safety.

Module 2 will include the following sessions:

Keynote by Makoto Fujimura: Hybrid Imagination/Disruption/Renewal/Making/Newness: An Artist’s Perspective on Value-Creation, Boundaries, Aesthetics, and Hope

Makoto Fujimura is leading contemporary artist whose process driven, refractive “slow art” has been described by as “a small rebellion against the quickening of time”.

Makoto Fujimura will address essential aspects of artful creation, creativity and innovation, with a particular focus on renewal the blending of elements.


Keynote by Amy  Edmondson: Hybrid Development: Imaginaries of the future, Psychological Safety, and Navigating the Uncertain

Amy Edmondson is the Novartis Professor of Leadership and Management at Harvard Business School and a world-leading authority on leadership and change.

Amy Edmondson will talk about the challenge of both nurturing the envisioning of possible futures and ensuring psychological safety in the workplace as a prerequisite for creativity. She will also address the new challenges associated with psychological safety and creativity in hybrid workplaces.


Panel: Creativity in a Hybrid World

How will creative activities be organized and pursued in our near future? While we think of collective creative activities as requiring the highest level of interaction among people, many organizations have in the last few months succeeded in creating through hybrid interactions. And some have been doing it even better than before. It is not just a matter of breaking the limits of space, connecting with talent wherever it is. Hybridity also breaks the limits of time, unleashing unexplored combinations of past, present, and futures. What are the challenges and the opportunities of creating and innovating when people are not in the same space and time?

 Lisa Lindström - EY Doberman
 Amy Edmondson – Professor, Harvard Business School
 Makoto Fujimura - Artist

Moderator: Roberto Verganti, Professor, SSE and Politecnico di Milano


Closing conversation: Hybrid Futures: What now?

To close the conference, we capture some of the key insights from the afternoon and explore the core question of how we can create a meaningful and humane hybrid future.

 Roberto Verganti - Professor, SSE and Politecnico di Milano
 Sarah Jack – Professor, SSE
 Lars Strannegård – President, SSE
 Annabelle Gawer – Chaired Professor in Digital Economy, University of Surrey. Director, Centre of Digital Economy (CoDE). Visiting Professor of Strategy and Innovation, Saïd Business School, University of Oxford

Moderators: Katarina Hägg (SSE) and Magnus Mähring (Professor, SSE)

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