Open seminar: “A framework to supercharge brand strategy” with Simona Botti and David Faro

In collaboration with Handelsrådet, CFR Research School in Retailing hosts a breakfast seminar with Simona Botti and David Faro from London Business School, UK.

Start time: 2024-10-15 at 08:30

End time: 2024-10-15 at 09:30

Location: Center for Retailing (room Ruben), Saltmätargatan 13-17, 11383 Stockholm

A Framework to Supercharge Brand Strategy

Leveraging cutting-edge research from the behavioural sciences, Simona Botti and David Faro (London Business School) present a framework to structure decisions about developing brand strategy and embedding it in the business. The framework can help managers in different functions understand, build, and manage brands to create value, both internally and externally to the organization, and to drive profits and business growth. The framework will be illustrated with business cases and examples.

Registration Link

(Please note that participation is only possible in person)

About the Speakers

Simona Botti is a Professor of Marketing at London Business School. Her research focus on consumer behavior and decision making, with particular emphasis on the psychological processes underlying perceived personal control and how exercising control (freedom of choice, power, information) influences consumers’ satisfaction and well-being.

David Faro is an Associate Professor of Marketing at London Business School. His research examines consumer and managerial decision-making. He is particularly interested in how to help consumers make better financial and health decisions, and also examines the psychology of time-perception and prosocial behavior.

Organizer

The seminar is a part of the CFR Research School in Retailing which is funded by Handelsrådet. CFR Research School in Retailing consists of a series of courses intertwined with industry collaborations offered to PhD students by Center for Retailing at Stockholm School of Economics.