History of the Department of Marketing and Strategy
The Department of Marketing and Strategy at the Stockholm School of Economics has its origins in the late 1920s. During this period, Eli F. Heckscher recruited Gerhard Törnqvist to work on issues related to goods distribution, both within a national committee and at the Institute for Business Research, founded at SSE in 1928.
From this early work, the fields of marketing and strategy gradually developed at SSE, both as areas of research and as core subjects within the School’s educational programs.
Over time, the department has evolved through a number of research environments and centers, including:
- Center for the Study of Business Markets (CSBM)
- Center for Economic Psychology (CeMEP)
- Center for Consumer Marketing (CCM)
- Center for Information and Communication (CIC)
- Center for Strategy and Competitiveness (CSC)
In addition to these long-standing centers, the department has hosted research groups connected to specific programs and projects. Earlier research environments include the Institute of International Business (IIB) and the Center for Risk Research (CRR).
Today, the department builds on this history by combining established research traditions with new areas of inquiry within marketing and strategy.