Yunshi Huang

Visiting PhD Student, Universitat Autònoma de Barcelona

My name is Yunshi Huang, a PhD candidate in the International PhD in Entrepreneurship and Management (iDEM) program at the Universitat Autònoma de Barcelona (UAB). Currently, I am doing a one-year research visit (Sep. 2025 - Aug. 2026) at the Stockholm School of Economics (SSE) to further my work on digitalization and firm performance with quantitative methods.

My research focuses on the intersection of digital transformation and business management, with specialized interests in digital marketing (e.g., social media, e-commerce), digital innovation, and the application of advanced technologies—such as AI, big data, and cloud computing—in organizational contexts. My academic foundation stems from a background in e-commerce and the cultural economy.

Beyond research, I am passionate about sports, music, gastronomy, and language learning & teaching. I speak Cantonese, Mandarin, English, and Spanish, and am currently expanding my linguistic skills with Swedish.